Lay-Z : an auditive and visual experience.
Brand design for Lay-Z, an electronic music producer duo and movie makers.
This project aimed to define the visual universe of the two artists by drawing inspiration from French touch and retro-futuristic movements.
Client
Lay-Z
Expertise
Branding
Type Design
Illustration
Motion
3D
2023
Innovate to thrill.
Lay-Z sees passion as the foundation of all creation. Their creative drive shines through in their energy and the dedication they pour into their projects.
Their shared love of music and video merges in this project, interweaving sound and image to stir emotions in their audience.
Maker heritage as a basis for creativity.
Drawing inspiration from the French Touch movement and the broader French electronic music scene, Lay-Z blends traditional techniques with contemporary sounds.
Their art unfolds from the maker movement, where innovation and the pursuit of novelty take center stage in the development of their project, ultimately expressing the uniqueness of their duo.
Thanks!
Many thanks to Yanis and Sylvain for their trust and mutual inspiration.
©Hubert Trevilly - 2024
Typography: Apoc by Matthieu Salvaggio (Blaze Type)
Party photo by Maksim Zhashkevych (Unsplash)